For a drain company, the review is often the deciding factor before the phone rings. A homeowner with a flooded basement scans three profiles in seconds and calls the one that looks trustworthy and recent. We build a review routine that fits how drain work happens: ask at the moment of relief, reply to everyone, and keep everything honest.
The job, the buyer, the offer
The job: building a profile that wins the comparison: a strong rating, a healthy number of reviews, recent activity, and replies that show a real company behind the listing.
The buyer: the next homeowner, reading your reviews to decide whether you'll show up, explain the problem and charge fairly. They look for words like "came quickly", "showed me the camera", "explained everything".
The offer: to your customers, a short, polite request at the right time, with one tap to leave a review. Nothing else.
Timing is everything in drain work
The moment to ask is right after the problem is solved: the water has drained, the technician has shown the homeowner the line on the camera screen, and the relief is real. Ask a week later and the feeling has faded.
That's why we build the request into your job close-out:
- The technician mentions, in one sentence, that a text will follow.
- Your office or software sends a short text with a direct link the same day.
- If there is no review after a few days, one polite reminder goes out. Then it stops.
For larger sewer repairs, a second request after the work is finished and the yard is restored makes sense, because the customer's experience is different from a clearing visit.
What we build
- Request templates for text and for your invoice or job summary, with placeholders such as [Customer first name] and [Technician name].
- A direct review link for your Google Business Profile, plus a short version for printed job cards.
- A reply routine with guidance for positive, mixed and negative reviews, so replies are quick and never defensive.
- A complaint path that gets an unhappy customer to a manager before they post, without blocking them from posting.
- Monthly reporting: new reviews, rating trend, reply times and themes customers mention.
Timeline
Setup takes two to three weeks: templates, links, a short briefing for technicians and office staff, and the first month of replies. After that, the routine runs every week, and we review it monthly.
How results are measured
We track new reviews per month, the share of completed jobs that led to a review request, the average rating over the last 90 days and the time it takes to reply. We also watch how your profile compares with the three or four competitors who show up next to you in the map pack.
As an illustration: a company completing 120 jobs a month that asks every customer and gets a review from one in ten will add about 12 reviews a month. Within a year, that is a very different profile from a competitor adding two.
Mistakes to avoid
- Asking in batches. Fifty requests on one day, then nothing for months, looks odd and works poorly.
- Reviews posted by staff or family. They are easy to spot and break the rules.
- Arguing in replies. Even when you're right, the reader sides with the customer.
- Ignoring good reviews. A two-line thank-you that mentions the job shows you read them.
- Promising outcomes. Replies should never promise refunds or fixes in public; take that offline.
Reviews feed directly into local search, and they matter even more for backup calls, where people decide fast. Our only review figure comes from our HVAC work: GasBoilers.ca, a gas-boiler division built for CANRO Heat, holds a 5.0★ from 76+ Google reviews. More on what that shows is on the results page.
We help drain companies earn reviews; we don't do drain work. We are not a contractor.
Frequently asked questions
Can we only send review requests to happy customers?
No. Filtering requests so only satisfied customers are asked is called review gating, and [Google's content policy](https://support.google.com/contributionpolicy/answer/7400114) prohibits selectively soliciting positive reviews (as of October 2026). We ask every customer the same way and handle complaints properly.
Can we offer a discount for a review?
No. Paying or rewarding customers for reviews breaks platform rules and can mislead buyers. A well-timed, polite request works better anyway.
What about a bad review that isn't fair?
Reply calmly, state the facts briefly without customer details, and offer to talk. Future customers read the reply more closely than the review. If a review breaks the platform's rules, it can be reported, but there's no promise it will be removed.
How many reviews do we need?
There's no magic number. Recency matters as much as the total: a steady trickle of new reviews says the company is busy and still doing good work.